Special Report Tama Marketer of the Year: And the finalists are…

The Marketer of the Year judging process was expanded this year in a bid to broaden the number and scope of nominees, according to judging co-chairs Anne Parks, manager of Citation Packaging, a packaging equipment company, and Jennifer Fleming, marketing director...

The Marketer of the Year judging process was expanded this year in a bid to broaden the number and scope of nominees, according to judging co-chairs Anne Parks, manager of Citation Packaging, a packaging equipment company, and Jennifer Fleming, marketing director of the Design Exchange.

Nominations are solicited from the Toronto marketing community.

This year, the selection committee ensured that the call for nominations was advertised in advance and supported by a mailing to 5,000 targetted individuals.

The committee also allowed marketers to nominate themselves this year.

A pre-selection panel reviewed the nominations to arrive at the nine finalists who are profiled in this issue. A second panel met last week to select the winners in each category as well as the overall Marketer of the Year.

The jurors are eight marketing professionals, including four women and four men.

Since 1988, former large agency creative director George Walton has headed Power Communications, a small advertising/ communications company dedicated to the power of thinking versus the power of spending.

For three years now, Walton has interviewed the individuals nominated as Marketer of the Year by the Toronto chapter of the American Marketing Association (tama.)

tama was established in 1956 to advance the science and practice of the marketing discipline.

The association fields nominations in three categories – services marketing, business-to-business and consumer/packaged goods.

A judging panel of senior marketers determines the category winners and an overall marketer of the year.

This year’s finalists were selected for their innovative marketing techniques, as well as their dedication to personal service, product quality and realistic prices, in keeping with the theme ‘bullish on basics.’

The awards will be presented Oct. 13 in a ceremony at Toronto’s Design Exchange.

The 1993 nominees are:

- Richard K. Gallop, executive director of the Heart and Stroke Foundation of Ontario, Richard Felton, president of the Home Service Club of Canada, and Paul Bailey, vice-president of advertising at the Canadian Imperial Bank of Commerce, in the services marketing category;

- Don Woodley, president and managing director of Compaq Canada, Terry Hughes, president of Hughes Rapp Collins, and Peter Pacione, president of Essapac Products, in the business-to-business category; and

- Garth Drabinsky, president and chief executive officer of Live Entertainment Canada, Adrian Sark, vice-president of marketing at Hershey Canada, and Larry Smith, commissioner of the Canadian Football league, in the consumer/packaged goods category.

The following profiles are Walton’s take on the nine marketers who made it to the finals.