Alberta proposes DM tax

An alberta environmental group's recommendation that direct mail firms in the province pay a local government tax to encourage waste reduction has caught the eye of the cdma but is not considered a major concern.Scott McClellan, communications manager for the Canadian...

An alberta environmental group’s recommendation that direct mail firms in the province pay a local government tax to encourage waste reduction has caught the eye of the cdma but is not considered a major concern.

Scott McClellan, communications manager for the Canadian Direct Marketing Association, says, in Ontario, a group from government and business found the amount of post-consumer fine paper that found its way to landfill sites was small.

McClellan says a much larger environmental worry is used paper from institutional sources, old newspapers and paperboard.

The Environmental Council of Alberta’s task force worked for 18 months on its report. DC