Correction

In the Sept. 19 issue, it was incorrectly stated Reactor Art & Design was responsible for creative direction on a new ad campaign by Toronto’s Eaton Centre. In fact, creative direction, and copywriting, was by Lorraine McFarland, while art direction was by Reactor. Strategy regrets the error.

toronto ad agency Gee Jeffery & Partners Advertising was incorrectly identified, in the Sept. 19 issue as G. Jeffery and Partners Advertising. Strategy regrets the error.