For the Record: Media: Seaboard

B.C. Transit and Seaboard Advertising have launched Vancouver's totally painted bus as part of a year-long trial to test the market and public response to this kind of advertising.This 'Superbus' is the first to use Contravision on all but the front...

B.C. Transit and Seaboard Advertising have launched Vancouver’s totally painted bus as part of a year-long trial to test the market and public response to this kind of advertising.

This ‘Superbus’ is the first to use Contravision on all but the front windows of the bus.

Contravision allows pedestrians and motorists to see the advertising and bus passengers to see out.

The advertiser on the Superbus is BC Tel Mobility Cellular.