A new Spanish-language magazine is being prepared to attract Mexican executives and their families to Canada for vacations, ‘soft’ adventure trips, summer camps and language training.

Ottawa’s Red Maple Marketing will publish ÁBuen viaje! (Bon voyage!) twice a year. The first issue is due next February.

The full-color publication will be distributed as an insert in leading Mexican business titles in Mexico City, Guadalajara and Monterrey, the country’s three largest business centres.