In response to Alan Aylward’s letter (‘My point exactly’) in the Sept. 19 issue, re: our attempt at levity in the ‘Not another superficial beer ad with a clever slogan’ letter:

‘Humor has been analyzed with great success by any number of people who haven’t written any.’

Henry Morgan

‘And, likewise, advertising.’

My quote

Jerry Kuleba

Partner/Creative Director

Kuleba & Shyllit Advertising

Toronto