In response to Alan Aylward’s letter (‘My point exactly’) in the Sept. 19 issue, re: our attempt at levity in the ‘Not another superficial beer ad with a clever slogan’ letter:
‘Humor has been analyzed with great success by any number of people who haven’t written any.’
Henry Morgan
‘And, likewise, advertising.’
My quote
Jerry Kuleba
Partner/Creative Director
Kuleba & Shyllit Advertising
Toronto
