In brief: Apotex handled in-house

Toronto-based generic drug maker Apotex will continue to handle its advertising in-house.Elie Betito, the company's director of public and government affairs, says Apotex may look for an ad agency sometime in mid-1995. ...

Toronto-based generic drug maker Apotex will continue to handle its advertising in-house.

Elie Betito, the company’s director of public and government affairs, says Apotex may look for an ad agency sometime in mid-1995.