A new cross-promotion from Unitel Communications and Gillette Canada is designed to expand the long-distance carrier’s customer base and drive sales for Gillette’s retailers.

The promotion, already running, lasts until Dec. 31. It offers consumers a $10 coupon for Gillette products and a $10 Unitel long-distance coupon if they buy two Gillette products and sign Unitel as their long-distance phone company.

New subscribers also get a month of free long-distance calls a year as long they remain with Unitel, and other long-distance savings.