Petstuff keeps U.S. shop for Canadian outlets

A Georgia-based chain of pet care superstores with significant expansion plans for Canada intends to stay with its u.s. ad agency.Shawn Norman, a marketing department spokeswoman for Petstuff, says the 42-store company will rely on MJA Advertising in New York for...

A Georgia-based chain of pet care superstores with significant expansion plans for Canada intends to stay with its u.s. ad agency.

Shawn Norman, a marketing department spokeswoman for Petstuff, says the 42-store company will rely on MJA Advertising in New York for its creative, its agency since the retailer went into business three years ago.

Evan Morganstein, Petstuff account executive at mja, says his shop will be doing the media placement for the pet care and supply chain.

Morganstein says he has already booked time on tv and radio in Toronto.

The first Petstuff superstore – most stores are about 2,000 square metres – opened in the Toronto suburb of Newmarket this month.

Other stores are slated for the nearby communities of Vaughan and Brampton, next month, and Pickering in December.

Norman says Petstuff does most of its advertising with inserts in the Sunday editions of major dailies in the cities in which it has stores.

She says Petstuff also uses direct mail.

With its headquarters in Roswell, Ga., Petstuff has more than 40 stores in cities along the u.s. eastern seaboard.

It hopes to have 12 superstores in Ontario by 1996.