In brief: BCP wins Novotel

Novotel of North America has moved its business to BCP, Toronto after five years with Blitz, the promotion division of Cossette Communication-Marketing and its public relations arm, Optimum.Novotel operates six hotels in Canada. ...
By Strategy Staff
October 31, 1994

Novotel of North America has moved its business to BCP, Toronto after five years with Blitz, the promotion division of Cossette Communication-Marketing and its public relations arm, Optimum.

Novotel operates six hotels in Canada.