Number of Canadians who drink imported beer daily: 12,000

Index of imported beer drinkers with household incomes over $75,000: 184

Percent of ice cream eaters who exercise at home: 54

Those who go to a fitness club: 16

Percent of Canadian households with a cat: 26

Two cats: 6

Index of communities over 1MM with a dog in the house: 74

Communities under 100M: 128

Percent of Canadians who take their coffee black: 15

Sweetened: 28

Index of people in the Atlantic provinces who drink regular instant coffee: 122

Regular ground coffee: 67

Index of females drinking decaffeinated ground coffee: 118

Males: 81

Percent of Canadians who drink whole milk: 16

Drinkers of skim or 2%: 59

Number of Canadians who drink 7 or more cups of coffee a day: 1,255,000

Index of households with children under 18 who drink root beer: 122

Percent of people who drink ready-to-serve apple juice: 59

Frozen apple juice: 27

Index of 12- to 17-year-olds who drink hot chocolate: 128

Percent of households drinking vegetable juice: 37

Raspberry juice: 19

Prune juice: 10

Index of professionals drinking mineral water: 168

An ‘index’ figure in this column shows how a particular measure relates to the relevant population. It indicates whether the figure is above average (over 100) or below the average (under 100.)

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.