Ford gets name front and Centre

Following a trend established in the u.s., another Canadian entertainment centre has had a name change to reflect its corporate sponsorship.The North York Performing Arts Centre in Metropolitan Toronto has been renamed the Ford Centre for the Performing Arts.The centre is...

Following a trend established in the u.s., another Canadian entertainment centre has had a name change to reflect its corporate sponsorship.

The North York Performing Arts Centre in Metropolitan Toronto has been renamed the Ford Centre for the Performing Arts.

The centre is owned by the City of North York and operated by Live Entertainment of Canada.

It comprises the 1,800-seat Apotex Theatre, named for a North York-based pharmaceuticals firm, the 1,000-seat Recital Hall, and the 200-seat Studio Theatre and an art gallery.

Also recently, General Motors of Canada announced Northwest Entertainment’s new Vancouver arena would be named General Motors Place to reflect its corporate support.