Client: Chrysler Canada
Exhibit builder: Worden-Watson
Category C: Exhibits 241-600 square feet
Winner of the Strategy 1994 Exhibit Excellence Award
Description: The exhibit consists of a rotating display with static tripod structure and Neon signage at the 20-foot level.
A curved surround with turntable displays two cars.
The exhibit is fabricated from plywood, acrylics, laminations, structural steelwork and electronics for special effects.
Client objectives:
The exhibit was designed and produced for Chrysler Canada to announce and present the company’s compact car named Neon.
This car was especially designed to fill a demand for an unconventional, sporty, fun car with high performance for its class at an economical price.
In the criteria, it was stated that the exhibit design must reflect elements of fun, speed and entertainment.
Objectives achieved:
Three leaning, curved-fold display supports formed a tripod to carry a giant Neon sign at the 20-foot level.
The tripod display structure contained concealed lighting and simulated Neon lighting sequences.
The base section consists of a turntable to display two cars at different angles and levels.
The combination of lighting variations and positioning of the two cars provide a dramatic action-filled environment.
The equipment was designed and constructed for multiple uses at various venues.
