montreal: The Fashion Centres/ Les Centres a la Mode has launched what the Cadillac Fairview-owned retailer is calling the largest multi-store database-driven customer loyalty program in Canada.

The promotion was launched Nov. 24 with the introduction of a Fashion Points membership card used by cardholders to accumulate points for each dollar spent at the more than 350 participating retailers.

The card launch is being backed with a two-week radio and print advertising campaign.