BCP of Montreal has retained the media buying assignment for Loto-Quebec, valued at $10 million annually, for another four-year term, beginning in April.

As well, a new campaign by BCP Toronto for the One of A Kind Craft show incorporates tv advertising for the first time in its 20-year history.

The annual Toronto craft show will also be promoted with a bus shelter, newspaper and magazine campaign featuring the show’s trademark thumb print.