For the Record: BCP keep Loto-Quebec
BCP of Montreal has retained the media buying assignment for Loto-Quebec, valued at $10 million annually, for another four-year term, beginning in April.As well, a new campaign by BCP Toronto for the One of A Kind Craft show incorporates tv advertising...
BCP of Montreal has retained the media buying assignment for Loto-Quebec, valued at $10 million annually, for another four-year term, beginning in April.
As well, a new campaign by BCP Toronto for the One of A Kind Craft show incorporates tv advertising for the first time in its 20-year history.
The annual Toronto craft show will also be promoted with a bus shelter, newspaper and magazine campaign featuring the show’s trademark thumb print.
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