Strategy Agency of the Year competition: The creative judges

Laura AndersonLaura Anderson is an associate creative director at Enterprise Advertising in Toronto.Anderson started her career in advertising in 1982 as an art director for Tracy-Locke/BBDO in Dallas.In the ensuing years, she has worked at Bozell, NW Ayer, McKim and Enterprise...

Laura Anderson

Laura Anderson is an associate creative director at Enterprise Advertising in Toronto.

Anderson started her career in advertising in 1982 as an art director for Tracy-Locke/BBDO in Dallas.

In the ensuing years, she has worked at Bozell, NW Ayer, McKim and Enterprise Advertising.

Her work on ibm, Toblerone, JCPenney and Doritos has won awards from the London International Film Festival, the Bessies, the addys and the International Film and TV Festival of New York.

Favorite advertising:

1. McDonald’s Restaurants of Canada spot ‘Karen Percy’ (tv) by Cossette Communi-cation-Marketing.

2. One of a Kind Canadian Craft Show and Sale ‘One of a Million. One of a Kind’ (newspaper) by bcp.

3. Roots Canada ‘Delphine’ (tv) by Geoffrey B. Roche & Partners Advertising.

General comments:

‘I wish I had seen a lot of this work as a consumer.

‘As a judge, I found myself writing down details to visit the One of a Kind show and shedding tears over a Karen Percy spot for McDonald’s.

‘The tv spots for Toshiba’s notebook, Roots and Nissan were more compelling than some spots on the Cannes ’94 reel.’

Nancy Vonk

Nancy Vonk is creative group head at Ogilvy & Mather in Toronto.

Vonk began her career as an art director in Washington, d.c., and worked at Richardson Myers and Donofrio in Baltimore as an associate creative director before crossing the border to Canada in 1987.

She spent a year at SMW Advertising before joining o&m.

Vonk’s work includes the Dove ‘Litmus test’ campaign, Bick’s Pickles, and Laura Secord’s newspaper advertising.

Favorite advertising:

1. Nissan Canada ‘Interactive’ spot (tv) by Chiat/Day.

2. Metrowerks Geekwear ‘In high school’ (print) by Taxi Advertising.

3. Molson Canadian ‘Diversity’ spot from the ‘I AM Canadian’ campaign (tv) by MacLaren:Lintas for Molson Breweries.

General comments:

‘A lot of average work, but an encouraging handful of truly fresh, exciting ads.

‘Some amazing art direction, though not always paired with excellent writing. Often, ads that looked stunning wouldn’t convince me to buy for lack of compelling copy/strong core idea.

‘A joy to see some work that pushed into new territory while still fulfilling the key objective – to sell product.’

Stephen Blair

Stephen Blair is senior vice-president, executive creative director at McCann Toronto.

Blair has been with McCann for eight years after art directing in Montreal at Publicitee Ronalds-Reynolds.

He has produced award-winning work for clients such as Air Canada, Coca-Cola and Christie Brown.

Favorite advertising:

1. Red Dog ‘You are your own dog’ campaign (print) by bbdo for Molson Breweries.

2. The Toronto Star campaign ‘Kansas,’ and ‘Larry’ (tv) by Geoffrey B. Roche & Partners Advertising.

3. Delta Faucet ‘Spot the drip’ campaign (tv) by MacLaren:Lintas.

General comments:

‘Some of the work was decent. A lot of it was ordinary. There were very few examples of cutting edge work.

‘bbdo’s Red Dog campaign stood out, especially the print. The writing was sly, the graphics strong, and the overall execution was impeccable.

‘Overall, tv delivered the best efforts.

‘But, out of all 10 agencies, only bbdo, Taxi, MacLaren:Lintas and Geoffrey B. Roche stood out for me as exhibiting any real flair for print.’

Doug Bramah

Doug Bramah is associate creative director at Toronto-based advertising agency Gee Jeffery & Partners.

Bramah’s clients include People’s Jewellers and Cantel.

He was formerly senior art director at J. Walter Thompson, where he worked on Pepsi, Kraft Dinner, Vaseline Dermatological Formula and Teledyne.

Previous appointments include creative positions at Scali McCabe Sloves, where he worked on Caramilk, and McCann Vancouver, where he worked on Ikea.

Favorite advertising:

1. Salvation Army ‘Housing’ (tv) by bbdo; and Molson Canadian ‘I AM Canadian’ (tv) by MacLaren:Lintas.

2.Ikea Canada ‘Over the hill’ (tv) by Geoffrey B. Roche & Partners Advertising; and Red Dog teaser (outdoor) by bbdo for Molson Breweries.

3. Vim ‘Hogwash’ by MacLaren:Lintas for Lever Bros.; and Metro Toronto Zoo ‘Cat-o-rama ’94′ (transit) by Chiat/Day.

General comments:

‘Although various entrants had clusters of brightness, Geoffrey B. Roche, through and through, on all accounts, impressed me with a strong presentation, strategic solutions and powerful executions.

‘If I were a business, I’d give my needs to his solutions.

‘What I mean is, I’d want him to be my agency.’

Raymonde Lavoie

Raymonde Lavoie is partner and creative director at RTA Advertising in Montreal.

A familiar name in the advertising world, Lavoie has held positions at bcp, J. Walter Thompson, Cockfield Brown, Cossette Communication-Marketing and Ogilvy & Mather, before starting up rta.

The recipient of numerous creative awards, she has also served as a jury member for the Publicite Club de Montreal, the Clios, the Extras, L’affiche D’or, the Mondial de la publicite francophone, and now, Strategy’s Agency of the Year.

Favorite advertising:

1. Red Dog campaign (outdoor, tv, newspaper, transit and radio) by bbdo for Molson Breweries.

2. Metro Toronto Zoo ‘Cat-o-Rama ’94′ campaign (transit) by Chiat/Day.

3. Ontario Ministry of Health anti-smoking campaign (tv and transit) by Vickers & Benson Advertising.

General comments:

‘I expected the work to be more equal in value, in other words, all the same. As it happens, there were peaks of greatness.

‘The great work (and there was lots of it) had an idea – and light, lots of light. The whole experience was quite exciting’

Chris Staples

Chris Staples was born in Edmonton in 1961.

At 12, Staples was doing campaigns for a wide range of imaginary clients.

At 26, he was vice-president and creative director of Intergroup Advertising, the one-time MacLaren:Lintas western outpost.

At 31, he was made creative director of Palmer Jarvis Communications in Vancouver.

Since then, his work for pj has won a smorgasbord of awards for clients, including McDonald’s Restaurants of Canada and Safeway.

Favorite advertising:

1. Red Dog campaign (outdoor, tv, newspaper, transit and radio) by bbdo for Molson Breweries.

2. Toronto Metro Zoo ‘Cat-o-rama ’94′ campaign (transit) by Chiat/Day.

3. Ontario Ministry of Health anti-smoking ad ‘fishing lure’ (transit) by Vickers & Benson Advertising.

General comments:

‘Very few of the campaigns worked equally well across all media. The exception was the Molson Red Dog campaign by bbdo – a truly `big idea’ that works brilliantly everywhere, from tv, to outdoor, to print.’