‘Consumer alert’ ad

The Animal Defence League of Canada is using advertising to prevent government approval of the use of Bovine Growth Hormone in milk-producing cows.The organization objects to the hormone because of the health risk it poses to cows and the people who...

The Animal Defence League of Canada is using advertising to prevent government approval of the use of Bovine Growth Hormone in milk-producing cows.

The organization objects to the hormone because of the health risk it poses to cows and the people who drink their milk.

The ad, which ran in The Toronto Star and Montreal’s The Gazette in late November, takes the form of a ‘consumer alert’ and shows graphic pictures of cows with udder problems that the Animal Defence League suspects are caused by injections of the growth hormone.

The ad encourages people to write letters of protest to the minister of Agriculture before a decision on the legality of Bovine Growth Hormone is made this summer.

‘We know a lot of people don’t give a damn about the animals, but do care about themselves,’ says Esther Klein, a spokesperson for the Animal Defence League.

‘So, we’re telling them what it does to humans as well,’ she says.

Klein says the league will continue to run ads like this, and for other animal-related causes, whenever funds are available. None is scheduled in the near future.

The 35-year-old, non-profit Animal Defence League creates its own ads.