The following is a breakdown of the winners in Strategy’s third annual Best Media competition.
Best Media Operation
1. Leo Burnett Company
2. Initiative Media
3. Optimedia
4. BBDO
5. Ogilvy & Mather
Best Media Director
1. Sunni Boot, Optimedia
2. Sue Jaffe, SMW Advertising
3. Terry Sheehy, Leo Burnett Company
Best in Broadcast (three-way tie)
David Cairns, David Cairns and Company Media Management
Cindy Drown, Cossette Communication-Marketing
Tammy Silney, DDB Needham
Best in Print
Darryl Nicholson, Initiative Media
Best in Outdoor
Aileen Grant, BBDO
Best Media Operation, Quebec
Media Buying Services
In interviews that follow, Terry Sheehy, senior vice-president, media services at Leo Burnett, Sunni Boot, senior vice-president and managing director at Optimedia, and Penny Stevens, vice-president and general manager at Media Buying Services in Montreal, comment on the evolution and importance of the media function and the changing relationship between buyer and seller.
