TV & Me helps keep kids off drugs

A new advertiser-sponsored tv program is under way to show children how to live a drug-free life.Created for children in grades 4, 5, and 6 and underwritten by Concerned Children's Advertisers, TV & Me was created in partnership with the Ontario...

A new advertiser-sponsored tv program is under way to show children how to live a drug-free life.

Created for children in grades 4, 5, and 6 and underwritten by Concerned Children’s Advertisers, TV & Me was created in partnership with the Ontario Public School Boards’ Association, the rcmp, the Ontario Provincial Police and the Metropolitan Toronto Police.

TV & Me combines four cca vignettes and a discussion guide available to teachers and pupils at no charge.

The program encourages open discussion on self-esteem, role models, decision-making and drug-free living.

The program was officially launched in mid-December at a public school in downtown Toronto, and will be offered to schools across the country this year.

It was tested at a public school in Cumberland, Ont.

The cca is a consortium of 25 corporations that market their products and services to children and their families.

So far, the cca has created almost 20 drug abuse prevention vignettes which are broadcast daily on national tv.

Among the best known names supporting the cca are McDonald’s Restaurants of Canada, CTV Television Network, Hasbro Canada, Fisher-Price Canada, Nestle Enterprises, YTV Canada, Irwin Toy and Kellog Canada.