Christie debuts low-fat cookies

Nearly a year after dipping its toe in the reduced-fat waters with its new line of Snackwell brand cookies, Christie Brown has unveiled reduced-fat versions of two of its major cookie brands, Oreo and Fudgee-O, and a major snack cracker brand,...

Nearly a year after dipping its toe in the reduced-fat waters with its new line of Snackwell brand cookies, Christie Brown has unveiled reduced-fat versions of two of its major cookie brands, Oreo and Fudgee-O, and a major snack cracker brand, Ritz.

The new cookies and crackers, which contain 25% less fat than the original formulations, began shipping to Canadian grocery stores in the second week of January.

In the u.s., Christie parent company Nabisco has been selling low-fat versions of a number of popular cookie and cracker brands, including Oreo and Ritz (Fudgee-O is sold only in Canada) since last year.

Sara Feldman, director of public relations with Christie, which is a division of Nabisco Brands, says the firm has been encouraged by consumer response to the Snackwell brand, which is advertised as having 50% less fat.

Feldman refuses to divulge market share information, but she says the brand, launched last April, has performed strongly enough to merit its expansion into the snack cracker segment.

It has been reported u.s.-based Frito-Lay, a unit of PepsiCo, will invest US$225 million this year in the expansion of its low-fat and non-fat snack business.