New Media: Grey wins P&G new media account

Grey Advertising in the u.s. has been awarded the much-coveted Procter & Gamble new media account.The scramble for the account began shortly after p&g Chairman Edwin L. Artzt delivered a speech last spring calling on the entire advertising industry to open...

Grey Advertising in the u.s. has been awarded the much-coveted Procter & Gamble new media account.

The scramble for the account began shortly after p&g Chairman Edwin L. Artzt delivered a speech last spring calling on the entire advertising industry to open its eyes to the technological changes occurring in the world of media.

Ev Elting, president and chief executive officer of Grey Canada, says the decision has no immediate effect on the agency here.

‘Grey in Canada will be keeping very close to what Grey in the u.s. is up to, and if we can help Procter in any similar respect here, it will be our pleasure,’ Elting says.

Bell will not offer Internet access

Bell Canada is not on the verge of offering Internet access, contrary to a report in the Jan. 18 issue of The Ottawa Citizen.

The story, picked up by much of the popular press, suggested that the country’s largest phone company was going to offer access to the fast-growing Net.

‘While we’re interested in the possibilities the Internet holds, and we’re certainly keen on what it may offer us and our customers, there are currently no concrete plans right now,’ says Perry Blocher, communications manager at Bell.

Blocher did say there is a work group at Bell looking at the Internet and its possibilities. AB