Lever Bros is taking a humorous ‘factual’ approach in new Canadian tv advertising for its Wisk product line.

The ‘Stain Fact’ campaign, created by J. Walter Thompson, in Toronto, is comprised of four spots: two for Ultra Wisk detergent, and two for Wisk with Bleach Alternative.

The theme, ‘No one knows stains like the stain expert,’ is incorporated into spots showing irrefutable stain facts such as:

‘Mustard is irresistibly attracted to a lucky sweater;’ ‘A coffee stain will always find the most embarrassing place to land;’ ‘Ketchup has a spray radius of four feet,’ and ‘The baby will only burp when you’re already late for dinner.’ PA