For the Record: Labatt to create interactive kiosk

Labatt Breweries of Canada is developing an interactive kiosk, ‘hosted’ by Joey, the Genuine Draft spokes-guy, for placement in bars.

The Labatt kiosks will allow patrons to play interactive beer trivia games, winners of which will be rewarded with non-alcoholic prizes.

Labatt would not comment on the development of the kiosks.