In This Report
-Marketers lack sufficient
knowledge about other departments to work as a team, says Weston Stanbridge of KPMG 26
-Creativity training can give
marketers the winning edge,
says Patti Thompson of MICA 27
-York Downtown Management Centre offers spectrum of
short-term marketing courses 28
-New focus on practical casework and team exercises, says
Tracy Phillips of the Canadian
Management Centre 29
-Second City improv workshops help marketers think on their feet 30
