Special Report: Training for Marketers: Dismantling the class system

In This Report-Marketers lack sufficientknowledge about other departments to work as a team, says Weston Stanbridge of KPMG 26-Creativity training can give marketers the winning edge, says Patti Thompson of MICA 27-York Downtown Management Centre offers spectrum of short-term marketing courses...
By Strategy Staff
February 20, 1995

In This Report

-Marketers lack sufficient

knowledge about other departments to work as a team, says Weston Stanbridge of KPMG 26

-Creativity training can give

marketers the winning edge,

says Patti Thompson of MICA 27

-York Downtown Management Centre offers spectrum of

short-term marketing courses 28

-New focus on practical casework and team exercises, says

Tracy Phillips of the Canadian

Management Centre 29

-Second City improv workshops help marketers think on their feet 30