For the Record: Schering-Plough to Prism

Schering-Plough Canada has shifted three brand assignments from Bozell Palmer Bonner to Prism Communications.Prism, initially given only the Coppertone business, was also awarded Dr. Scholl's and Correctol when bpb resigned the account.Departing Prism President Andy Krupski was a key player in...

Schering-Plough Canada has shifted three brand assignments from Bozell Palmer Bonner to Prism Communications.

Prism, initially given only the Coppertone business, was also awarded Dr. Scholl’s and Correctol when bpb resigned the account.

Departing Prism President Andy Krupski was a key player in the account pitch. Krupski takes over as president of Grey Canada on April 1.

Elliott Ettenberg, Prism chairman and ceo, says he is looking for a replacement who will become not only president of the Toronto operation but also the sixth equity partner in the agency.