As vice-president of global marketing for Canstar, I regularly read Strategy and find it to be a very informative publication.
When reading through the January 9th edition, I noticed an inaccuracy in the article about Nike’s acquisition of Canstar.
The article states Vickers and Benson to be working on the in-line spring campaign when, in fact, Leonard Monahan is developing our campaign for in-line and off-ice hockey categories, while Vickers and Benson is working on our ice hockey category.
I hope this information will clarify this slight confusion.
Jean Dionne
Canstar Sports Group
Montreal
