A couple of weeks after it became known the Toronto Raptors would play out of the airline-sponsored Air Canada Centre, the basketball team has announced Discount Car and Truck Rentals as its official car and truck rental sponsor.

Specifically, Discount will become the Official Car and Truck Rental Company of the new National Basketball Association franchise. The club will use Discount vehicles exclusively in Canada and the u.s.

Discount will advertise on Raptors radio broadcasts and in all team publications. As well, it will promote itself during game breaks and through courtside signage.

Beyond this, Discount plans a number of contests and promotions in partnership with the Raptors. DC