The Canadian Direct Marketing Association is a co-sponsor of the 1995 American Trade Mission to Canada for Direct Marketing May 14-19.

Other co-sponsors are the U.S. Embassy in Ottawa and International Direct Marketing Consultants of Dallas.

The mission will travel to Toronto, Ottawa and Vancouver to encourage direct mail expansion in Canada and transborder trade.

Still with the cdma, two of its councils have changed names to reflect the expanding scope of direct response marketing.

The List Council now becomes the Database & List Council, and the Lettershop Council has changed to the Mailing Services Council.