Sony Entertainment has moved broadcast media planning and buying for Columbia TriStar Films of Canada and Columbia Home Video to Due North Communications from McCann-Erickson Advertising, Toronto, its agency of five years.
There is no creative element to the assignment.
Parent company Sony of Canada spent $18.5 million in 1993, according to Nielsen Marketing Research.
The account will be handled by Virginia Dymott, former McCann media director, now a consultant working with Due North.
Newspaper advertising is managed by Cineplex Odeon.