Rigby named to top CD post at Saatchi Canada

Peter Rigby, a veteran international creative director with Saatchi & Saatchi, is the new executive creative director of Saatchi in Canada.Rigby joined Saatchi in London 10 years ago, but has also worked in a number of Saatchi overseas offices, including his...

Peter Rigby, a veteran international creative director with Saatchi & Saatchi, is the new executive creative director of Saatchi in Canada.

Rigby joined Saatchi in London 10 years ago, but has also worked in a number of Saatchi overseas offices, including his most recent posting in Saatchi, Frankfurt.

Rigby replaces Joe McDonagh, who has taken over as creative director of Saatchi’s Los Angeles office.

Rigby says his early impression of the Canadian advertising environment is one of great potential.

‘There is an open-mindedness here, and a certain freedom that you don’t see much of in Europe,’ Rigby says.

‘It used to be that the States was the place, then the u.k. took over, and later there was a challenge from countries like Spain and Australia,’ he says.

‘What I see here are a lot of very keen and very bright advertising people who are ripe to show the world what they can do.

‘I would like to think that I can show them how to get there.’