For the Record: Ford Quebec campaign uses Villeneuve

Ford Motor Co. of Canada is expanding on its 'Ford is Number One' theme in Quebec with new corporate advertising starring Canadian Indy car driver Jacques Villeneuve.The campaign, from Saint-Jacques Vallee Young & Rubicam, of Montreal, includes six 30-second tv spots...

Ford Motor Co. of Canada is expanding on its ‘Ford is Number One’ theme in Quebec with new corporate advertising starring Canadian Indy car driver Jacques Villeneuve.

The campaign, from Saint-Jacques Vallee Young & Rubicam, of Montreal, includes six 30-second tv spots and several newspaper ads.