The Toronto Raptors has introduced a second ‘secondary logo’ and National Basketball Association licensees began shipping product with this new logo on earlier this month.
The new logo, called ‘biting Raptor,’ features a baby Raptor wrapped around a basketball.
David Strickland, director of consumer products for the nba team, says the biting Raptor has a ‘more collegiate’ look compared with a secondary logo released two months ago. This logo features a Raptor and the letters tr.
The Raptors are ranked seventh in nba merchandise sales.