New Media: Smirnoff,Mmolson try out web site

Smirnoff Vodka, a product of Gilbey Canada, has joined Molson Breweries as an advertiser on Toronto-based Shift magazine's Web site.The new media culture magazine will help advertisers design an ad for the site, plan an online strategy, and measure its effectiveness....

Smirnoff Vodka, a product of Gilbey Canada, has joined Molson Breweries as an advertiser on Toronto-based Shift magazine’s Web site.

The new media culture magazine will help advertisers design an ad for the site, plan an online strategy, and measure its effectiveness. The Shift site can be found at http://www. shift.com/shift.home.