Heather Lee has been made manager, marketing and communications for The Canadian Payroll Association. Lee has 10 years’ experience in private and public sectors.

– Marsha Gordon has joined the Canadian Direct Marketing Association as council manager. Gordon will manage seven of the cdma’s 10 special interest councils, including the new Customer Relationship Council.

Gordon comes to the cdma from the Canadian Chamber of Commerce.

– The World Federation of Advertisers has elected Malcolm Earnshaw, franchise development director, Mars Petcare Europe, as deputy president to become president in 1996 for a two-year period.

The only organization of its kind, the World Federation of Advertisers represents advertisers in the international arena on all commercial communication-related issues.