The British Columbia chapter of the American Marketing Association has been named the chapter of the year by the ama, the world’s largest society of marketing professionals.

In the last year, the bcama initiated a marketing campaign which led to a 22% increase in membership.

The bcama also examined the National Basketball Association franchise for Vancouver, did a retrospective on 25 years of marketing in Vancouver, and predicted what marketing and communications will look like in the first year of the new millennium.