McDonald’s Restaurants of Canada and The Walt Disney Company (Canada) are working in harmony on a special promotion.
Until Sept. 24, the restaurant chain is selling three Disney Music Collections, showcasing memorable songs from popular Disney films. Fifty cents from the sale of each $4.99 cd or $2.99 cassette will go to Ronald McDonald Children’s Charities of Canada, which helps children with special needs.
The collections – Buddy Songs, Rascal Songs and Hero Songs – can be purchased at any of the nearly 1,000 restaurants across the country.
Creative, by Cossette Communication-Marketing, includes three 30-second tv spots, one 15-second tv spot, one 30-second radio spot and point-of-purchase collateral.
