AGENCIES:

– Toronto’s Grey Direct has established a dedicated creative team headed by co-creative directors Brenda McNeilly and Martin Strazovec. Copywriter McNeilly joined Grey Canada in 1997 and was previously creative supervisor and senior writer at Wunderman Cato Johnson. Designer Strazovec joined Grey Canada in 1996 from Ogilvy & Mather Direct. The two continue to work as a creative team, the company says, while managing a department of senior staffers, including Eric Gall, associate creative director, Ann Hunka, vice-president and senior art director, and Jane Canapini, associate creative director.

– Roche Macaulay & Partners’ newish direct division, Lowe RMP Direct, has announced its key personnel. Working with vice-president and general manager Peter Coish will be senior creative associates Steven Bochenek and Carolyn Nichilo, while Lisette Gelinas helms media planning as the agency’s strategic planner. Bochenek, a copywriter, joins the agency from Cohn & Wells where he was an associate creative director. Nichilo, an art director, joins from Mosaic Direct. Gelinas joins Lowe RMP from Wunderman Cato Johnson.

– Guy Marini has joined Padulo Direct of Toronto as senior vice-president and general manager. Most recently, he was business development vice-president and integrated marketing vice-president at Toronto-based Leo Burnett.

– Wunderman Cato Johnson of Toronto continues to beef up staffing. Judy Corupe has moved to the agency as art director. Most recently, she held the same position at The Cohen Group, which has since gone out of business. Cindy Koury has joined wcj as senior account director. Previously she worked at FCB Direct where she was account manager. Casey Roswell is now at wcj as senior account executive. Formerly, he was with Firstcom Marketing of Toronto, which recently merged with wcj. And Adrianne O’Halloran has joined as account coordinator on the Columbia House account. She is a graduate of Wilfrid Laurier University.

– Heather Parnell has joined FCB Direct of Montreal as a writer. Most recently, she worked freelance. François-Yves Caya is now at the agency as senior account manager. Previously, he worked at CAA Quebec where he was responsible for direct marketing initiatives.

– Mark McElwain will join lbj-frb Communications as direct-to-consumer health promotion vice-president. Most recently he was commissioner of the Pharmaceutical Advertising Advisory Board.