Account Action

Loto-Quebec has appointed Lacroix-Bleu Communication-Marketing to handle advertising for its subsidiary, Société des bingos du Quebec....

Loto-Quebec has appointed Lacroix-Bleu Communication-Marketing to handle advertising for its subsidiary, Société des bingos du Quebec.

Scotts Canada has chosen Toronto shop Young & Rubicam to take care of creative and media planning for its lawn and garden brands in Canada, which include Turf Builder, Miracle-Gro, Roundup and Green Cross.

The Ontario Lottery and Gaming Corporation has selected Toronto agency Brandworks International to handle its racetrack slots and charity casinos business. The contract is for three years with a budget estimated at more than $1 million. Other shortlisted agencies were Ambrose Carr Linton Carroll, Cundari Group, DraftWorldwide, Grey Canada and Padulo Integrated.

Casino Niagara has put responsibility for its $1-million-plus business in the hands of Toronto agency MacLaren McCann.

Health Canada has picked The BCP Group of Montreal to handle its national ad business for a three-year term. The budget is estimated at more than $2 million. Focus Strategies of Vancouver, and Toronto shops Bowen & Binstock and Manifest Communications were also on the shortlist. The incumbent was Palmer Jarvis DDB.

The Co-operators, a Guelph, Ont.-based insurance company, has awarded its ad assignment, valued at between $7 million and $10 million, to Roche Macaulay & Partners Advertising and Lowe RMP Direct, its direct response and digital unit, following a review that included seven agencies. The business had been with Impiric of Toronto for the past five years.

Imperial Oil has moved its advertising account to Palmer Jarvis DDB after 10 years with Toronto agency Goodgoll Curtis, which keeps the media planning and buying sides of the business. The account is estimated at $10 million. The oil company’s U.S. affiliate, Exxon/Mobil Corp., has consolidated its advertising with the DDB network.