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BRICKS BOOST CLICKS...

BRICKS BOOST CLICKS

Retailers who have both a Web and bricks-and-mortar presence sell more than their competitors, posits a new Canadian research study. Channel Surfing, a report issued by Toronto-based J.C. Williams Group, says one-third of those who make in-store purchases will have already checked out the retailer’s Web site, if one exists. Conversely, some 25% of in-store shoppers say they have subsequently gone online to buy a product they’d seen in-store. The report found that people who visit both a store and its Web site buy 33% more than those who just go to the store.

EUROPEAN TEENS FLOCKING TO NET

‘Euroteens’ are ripe for marketing and e-commerce initiatives, says a report by Young & Rubicam’s Intelligence Factory. Euroteens Online: Capturing the Market estimates that more than six million European teens will be online by next year. The survey indicates that while 84% are spending more time online now than they did a year ago, 17% still don’t have what they would deem a favourite site. Of those surveyed, two-thirds reported that English is the language they use most often on the Net, but many (67% male, 47% female) believe the Web is ‘too American.’