Account Action

Molson Canada has awarded its Miller advertising business to Bensimon*Byrne D'Arcy, the Toronto agency that handles the Molson Canadian account. The assignment includes Miller Lite, Miller Genuine Draft and Milwaukee's Best. Bensimon's first task will be a new print and outdoor...

Molson Canada has awarded its Miller advertising business to Bensimon*Byrne D’Arcy, the Toronto agency that handles the Molson Canadian account. The assignment includes Miller Lite, Miller Genuine Draft and Milwaukee’s Best. Bensimon’s first task will be a new print and outdoor campaign for the Genuine Draft label in Western Canada.

Budget Car and Truck Rental of Toronto has moved to Padulo Integrated after a year with Zig. The assignment includes advertising for 56 Toronto area outlets and national advertising for Park ‘n Fly.