CONSUMER PRODUCTS & SERVICES

SILVER

Information Technology Institute (ITI) for its ‘Future’ Student Acquisitions Launch, developed by OgilvyOne Worldwide.

MERIT

Royal Canadian Mint for the ‘Gift of the Century’ Game, created by Blitz Promotion Data Direct.

MERIT

Procter & Gamble for its Febreze ‘Direct Consumer Heavy User’ campaign, developed by Grey Worldwide – Toronto.

FINANCIAL SERVICES & INSURANCE: INSURANCE

SILVER

Manulife Financial for its CAA Term Life Transition program, developed in-house.

MERIT

Export Development Corporation for its Emerging Exporter Acquisition direct mail campaign, developed by OgilvyOne Worldwide.

PUBLISHING PRODUCTS & SERVICES

SILVER

Pacific Press (Vancouver Sun) for its Welcome Program, developed by Go Direct Marketing.

SILVER

The Loyalty Group for Travel & More magazine, created by Impiric and Rogers Media.

MERIT

Maclean’s Magazine for its Executive Program, developed in-house.

MERIT

National Post for its Service Restart Reactiviation Program, developed by Campaign House.

BROADCAST

SILVER

ITI (Information Technology Institute) for its ‘Future’ Student Acquisitions Launch, developed by OgilvyOne Worldwide.

MERIT

World Vision Canada for its ‘Reach Out to the Children’ DRTV Show, developed by Russ Reid Company.

CATALOGUE

SILVER

IBM Canada for its ‘Cross-brands’ catalogue mailings, developed by FCB Direct Canada.

MERIT

Royal Canadian Mint for the ‘Gifts of the Century’ game, developed by Blitz Promotion Data Direct.

CONTACT CENTRE

SILVER

ValueWeb for its ValueWeb campaign, created by Sitel Corporation.

MERIT

Canadian Tire Acceptance for its Options MasterCard ‘Reactivation’ program, developed by Grey Worldwide – Toronto.

CUSTOMER SERVICE PROGRAMS

SILVER

Hoffmann-La Roche for its Xenical Weigh to Body Wellness Support Plus program, developed by CPC Healthcare Communications.

MERIT

Toronto Hydro for its Black Hole Package, developed by Padulo Integrated.

MERIT

Microcell Solutions for its Fido Welcome Program, developed by FCB Direct Canada.