Senior Judges



RSVP Awards Co-Chair

Rob Morgan was recently appointed executive vice-president and general manager of Brann Worldwide.

During the course of his 13-year career, he has worked with clients in the financial services, retail, telecommunications, energy and package goods sectors.

As partner and vice-president of Communicaide Marketing Services, Morgan was key in building that agency from three to 35 employees, and attracting a diverse client base. Communicaide was later sold to Rapp Collins Worldwide, where he served as executive vice-president and chief operating officer for another three years.


RSVP Awards Co-Chair

Chair, Senior Judges Committee

Robert Clarkson is vice-president and general manager of Carlson Marketing Group, where he has responsibility for the company’s relationship marketing business.

Since joining Carlson in 1990, Clarkson has overseen the development and implementation of customer retention and database marketing initiatives across a wide range of industry categories.

He has 20 years’ marketing experience, working with clients such as British Airways, Coca-Cola, Ford, American Express, Via Rail and TD Bank.

He is a frequent speaker on the subject of database marketing and customer loyalty programs.


Liz Bean is an account director at MacLaren McCann Relationship Marketing, where she works on the General Motors business.

Prior to working at MMRM, she was an account director at Mosaic Direct, where she counted TD Bank, Bauer Nike Hockey, CitiFinancial and Metropolitan Hotels among her clients.

Before joining Mosaic, she was production manager at Wunderman Cato Johnson, working on Canadian Tire, Columbia House and Book of the Month Club.

She started her career in production, at DRTV powerhouse Interwood Marketing.


Bruce Clarkson is general manager, relationship marketing, for Sears Canada.

He is responsible for a portfolio of customer development and growth initiatives, including life-stage and life-event programs, and database marketing support.

Prior to this assignment, Clarkson helped Sears’ catalogue business implement new strategies for call centres, field operations, and the profitable growth of the catalogue customer base.


Bill Coristine recently joined Allard-Johnson Communications as vice-president, responsible for integrated direct response and digital communications.

He is an agency lifer, with over 18 years’ experience in the development of integrated communications programs for financial service, telecommunication, retail and consumer product clients.

Most recently, Coristine was with Grey Direct, where he served as vice-president, group account director.


Joanna Fuke currently heads up TBWA/Chiat/Day’s Customer Relationship Marketing group, which integrates the direct and interactive disciplines into holistic customer management solutions.

She brings to the job a wealth of experience in creating and maintaining customer relationships, starting with American Express over a decade ago. While at Mosaic Direct, Joanna worked on a wide range of categories, creating customer retention and loyalty programs.

At TBWA/Chiat/Day, Joanna is applying her expertise to the Petro-Points loyalty program, Nissan and Infiniti, Sears Club and several dot-com companies, including Veredex, Onvia, Qlogitek and Invis.


Goodwin Gibson is vice-president and general manager of Blitz, the relationship marketing division of the Cossette Communication Group.

In this capacity, Gibson oversees the database management and analysis, direct marketing and promotion activities for the Toronto organization, whose clients include Bell, Bell Sympatico, Bell ExpressVu, Royal Bank, Saturn Saab Isuzu, SAS, TNT Logistics, Edeal and Peoplesoft.


Michael Griffiths is vice-president, creative director at Impiric, a marketing communications agency specializing in customer relationship management.

A multiple RSVP Award winner, he has almost 20 years’ experience in direct marketing, sales promotion, retail and general advertising, acquiring expertise in a range of categories, including automotive, software financial services, fashion and pharmaceuticals.

Before joining Impiric in 1996, Griffiths was associate creative director with TBWA/Chiat/Day. Prior to that, he was a senior writer with Ogilvy & Mather Direct.


Meg Hutchison is senior manager, direct and marketing services at TD Canada Trust, where she oversees a team responsible for direct and in-branch communications.

Hutchison has been a member of the CMA since she began her career at Telemedia Publishing, managing the mail-order business for Canadian Living magazine.

She joined Ogilvy & Mather in 1994, where she worked on accounts in the financial services and business-to-business sectors.

She returned to the client side in 1995, joining TD as project manager, direct marketing. She was promoted to manager in 1997, before assuming her latest role.


Georgette Iordanous is director of creative services at TBWA/Chiat/Day.

Over the past 17 years, she has gained a vast range of experience in direct and promotional marketing and general advertising, culminating in a past and present client roster that ranges from North America to Europe.

Prior to joining TBWA/Chiat/Day in 1996, Iordanous was production/creative director with Cundari Integrated and with Saatchi & Saatchi and Ogilvy Direct in Europe.


Martin Jeffery is president and CEO of Martin’s Direct & Loyalty Marketing.

His 23 years’ in the business has spanned both the agency and client side. On the agency side, he was director of loyalty marketing at Carlson Marketing and director of direct marketing at Chiat/Day. Client side, he was associate marketing manager at Lever Detergents, AGM, retail marketing at CIBC, and vice-president, retail marketing at Scotiabank.

Over his career, Jeffery has created loyalty programs for Holt Renfrew, Nissan, CIBC, Scotiabank, FedEx and Carnegie Hall.


Laura Lapierre is the marketing director for business wireless at Bell Mobility, the largest wireless service provider in Canada.

She has over 15 years’ experience in business-to-business direct marketing and product development in the telecommunications market, including voice, data, Internet and wireless.

She holds an MBA from the University of Toronto.


Ellen L’Ecuyer is director, subscription sales, at Rogers Media – Publishing.

Her responsibilities include direct marketing programs for Chatelaine and Flare. L’Ecuyer has worked in direct marketing for many years, primarily in magazine publishing.

She joined Rogers Media in November 1995. Before joining Rogers Media – Publishing, she held a variety of direct marketing positions at Telemedia in Toronto and the Reader’s Digest Association in Montreal.


Steve McLean is vice-president and general manager of Seton (Canada), a business-to-business direct marketing organization that has been operating in Canada since 1987 as a distributor and manufacturer of a wide range of industrial products.

Prior to joining Seton, McLean was marketing manager for Imperial Optical Canada and, before that, product manager and product sales specialist for Safety Supply Canada.


Gail Mikkelsen is senior manager of direct marketing for the Heart and Stroke Foundation of Ontario.

She has over 20 years’ experience in direct mail and donor relationship-building for the non-profit sector.

Since her arrival at HSFO in 1995, she has been instrumental in achieving more than 86% growth of the organization’s donor relationship program revenues.

She was the 1998 winner of the Marty Rothstein Creativity Award, for achieving annual growth of more than 28% on a mature program.


Erin Moore is president of Uxbridge, Ont.-based Erin Moore Communications.

She has over 18 years’ experience in virtually every Canadian industry category at some of Canada’s best direct marketing agencies, including Stone & Adler, Ogilvy & Mather Direct and Taylor Tarpay Direct Advertising.

Moore’s work has won over 40 RSVP awards, including two prestigious Vic Perry Awards for Best Direct Marketing Campaign.


Scott Pinkney is senior vice-president and co-creative director of Mosaic Direct and Interactive.

In addition to his extensive experience in DM, he has also created integrated campaigns using print, television and interactive media.

Pinkney began his career in 1986 at Ogilvy & Mather Direct, where he rose to vice-president, associate creative director.

He gained international exposure with stints in New York and London before drawing on his award-winning talents to co-found Toronto’s Mosaic Direct and Interactive in 1995.


Michael Seaton is senior manager, database marketing at Scotiabank in Toronto.

His responsibilities include strategic development and deployment of database marketing initiatives across various channels, including direct mail, the Internet, and call centres.

Prior to joining Scotiabank, Seaton was formerly director of marketing and public relations for one of Canada’s largest call centre service firms.

This marks the third year he has served as a senior judge, and the sixth overall judging the RSVP Awards.


Guy Stevenson is managing director of OgilvyOne Worldwide (Toronto).

He has 16 years’ direct marketing experience, including 14 years at OgilvyOne and two years at an agency that specialized in business-to-business marketing.

Stevenson has worked on a wide range of accounts in both the business-to-business and consumer direct marketing fields, including FedEx, American Express, DuPont Agricultural, Cantel AT&T, Air Miles for Business, Export Development Canada and Pitney Bowes.

In 2000, he was responsible for the launch of the Ogilvy B2B Practice – a worldwide first in the Ogilvy global network.


Guy Tassé is vice-president and creative director at FCB Direct Montreal.

He has spent the past 15 years in advertising, after spending the first 10 years of his career as a graphic designer.

Before joining FCB Direct, he worked at BCP Stratégie, Léveillé, Vickers & Benson, and Le Groupe Everest, gaining experience in general advertising, promotion, campaign management and direct marketing.

At FCB Direct, Tassé has worked on customer retention and business-to-business programs for clients such as Air Canada, CIBC Aerogold, Cogeco Cable and the Royal Canadian Mint.


Brenda Thompson is the assistant vice-president of marketing at HB Group Insurance Management, which administers the DirectProtect Insurance program.

She has over 15 years’ experience in the direct marketing of insurance products. For the past five years, her primary focus has been marketing home and auto insurance through integrated multi-media campaigns.

Prior to joining HB Group, Thompson was the direct marketing manager for Allstate Life Insurance Company, where she gained experience in life, health and accident insurance products.


Marie-Josée Vinet recently joined FCB Direct Canada as vice-president and managing director of the Toronto office.

She has over 16 years’ experience in advertising and direct marketing on both the client and agency sides. Prior to joining FCB Direct, Vinet was responsible for the development of customer relationship marketing initiatives at the Royal Bank of Canada. She began her career at Apple Canada, where she spent six years in advertising and direct marketing.


Curtis Wolowich is creative director at The Pente Corporation, an agency he joined in 1997.

He has been in the advertising and direct marketing industries for 16 years. He has extensive experience in both print and broadcast.

Before joining Pente, Wolowich was senior art director at such agencies as FCB, Young & Rubicam and MacLaren Lintas, working on such accounts as Molson Breweries, General Motors, Ford, American Express, IBM, Xerox and Reebok.


Mark Wright is director of client services for MacLaren MRM. Some of his clients include General Motors of Canada, Rogers Communications, Royal Bank, UPS and H&R Block.

Prior to joining MacLaren, Wright was vice-president, group client services director at Wunderman Cato Johnson, where he was responsible for AT&T Canada, Loyalty Group, Citibank, and Diner’s Club.

He was also vice-president, group account director at Rapp Collins Communicaide, managing the Labatt Breweries, Mead Johnson, Warner Lambert, Loyalty Group, and Bell business.

He began his career at Harlequin Enterprises, spending five years there before moving to the agency side.