(Re: Viewpoint: ‘CIBC brings visual twist to well-trodden turf’ by John Burghardt, Nov. 20, ’00)

Dear John:

Thanks so much for the glowing review of our CIBC transit campaign.

As you’re obviously aware, big banks aren’t particularly known for doing anything other than beige. Kudos to them for buying it.

And you’re bang on about the collaborative approach between the art director and copywriter. No ‘ding’ taken.

Gary Watson, writer

Chad Borlase, art director

Publicis

Toronto, Ont.