Account Action

The Toronto Sun has hired Publicis Canada of Toronto to handle its estimated $3-million advertising account....

The Toronto Sun has hired Publicis Canada of Toronto to handle its estimated $3-million advertising account.

BMW Canada has put TAXI Advertising & Design of Toronto in charge of its new Mini brand. The Mini Cooper and Cooper S will go on sale in Canada in the first quarter of 2002. Cundari Integrated of Toronto remains AOR for BMW Canada.

Recyc-Quebec has selected Lacroix Bleau Communication-Marketing to develop a campaign encouraging people to recycle refundable, one-time-use containers and bottles.

Fila Canada has put its advertising business back in the hands of Cormark Macphee Communication Solutions. Cormark Macphee had the account prior to Fila’s move last year to TBWA/Chiat/Day as part of a global realignment.

The Forzani Group, a Calgary-based sporting goods retailer, has appointed Genesis Media of Toronto media AOR for its Sport Chek retail chain and e-commerce operation (www.sportchek.ca).

Empori.com, an online shopping mall with bricks-and-mortar pick-up stations, has chosen Sharpe Blackmore Euro RSCG of Toronto as its ad agency.