Account Action

Basic Office Products has hired Stark Communications of Toronto to handle public and media relations around the company's 25th anniversary. Basic is an office products buying group of more than 80 independent office-supply stores across Canada....

Basic Office Products has hired Stark Communications of Toronto to handle public and media relations around the company’s 25th anniversary. Basic is an office products buying group of more than 80 independent office-supply stores across Canada.

The Hospital for Sick Children Foundation has picked Roche Macaulay & Partners of Toronto to work on two upcoming initiatives to raise awareness and funds for research, equipment, programs and services. The initiatives are the Sick Kids Miracle Weekend, June 2 and 3, and the Teddy Bear Picnic, in September. TV, radio and print ads are planned.

The National Gallery of Canada, in Ottawa, has awarded its $800,000 account to Diesel of Montreal following a review of shops from Toronto, Montreal and Ottawa. The business was previously with Firehouse Communications of Ottawa.