Movers & Shakers



Choice Hotels Canada has appointed Gary Masters, previously with Tourism London, as regional marketing manager for Ontario and Western Canada. He will work with CHC’s marketing committees to promote member hotels.

Toronto-based Internet service firm, wideframe, (a division of Vickers & Benson Arnold) has added Daniel Holland as director of business development. His will expand the company’s client base and meet clients’ marketing and business objectives.

Premium Brands of Richmond, B.C., has appointed George Paleologou as president, and Fred Knoedler as chairman and CEO. Paleologou was previously CEO of affiliated company Goodlife Brands. Three new directors have also been appointed: David Stitt, Larry Hodges and Michael Freund.


Tony Altilia has joined Palmer Jarvis DDB as president. Altilia was president of Vickers & Benson Arnold in Toronto, where he served for three years.

Robert Morand, is leaving Gee, Jeffery & Partners Advertising (GJ&P) after three years as executive VP and general manager.

Also at GJ&P, Ania Russocki has been appointed president of the Toronto office. Most recently she was at design company Spencer, Francey, Peters.

Diesel has appointed Louis Regimbal to its strategy consulting division, Diesel Think Tank. He takes the role of partner and head of Montreal operations.

Adculture Group in Milton, Ontario, has expanded its team by hiring Nolan Berg as a client director. Berg brings several years of marketing experience with two global crop-protection companies.

After only a year as president of Mosaic Direct & Interactive, Anne Gronow has been appointed president of the Toronto-based Mosaic Marketing & Promotions. She replaces Chris Legein who has been promoted to president of Mosaic Marketing Services Canada.

Montreal-based PALM Publicité Marketing has introduced two new team members. Pascal Gauvin joins as production manager of interactive projects, and Paule Bélanger will be group head of the creative division.

DCC Communications has named Bob Shropshire managing director of its Toronto office. Shropshire, who previously held the post of VP and group head at Leo Burnett Canada, will manage day-to-day operations at DCC.

At Hot Tomali Communications in Vancouver, Jeanette Cheung has been appointed art director while Elizabeth Delesalle has been promoted to account executive.

David Leonard will join Vickers & Benson Arnold Advertising in Toronto as president this September. Leonard comes from Palmer Jarvis DDB.

After 16 years with Toronto-based OMD Canada, Aileen Grant has been appointed VP, director of planning for OMD Centre. Sherry O’Neil takes on the role of VP, director of broadcast buying, following the departure of Tammy Silny.

Palmer Jarvis DDB has promoted Lori Gibbs from associate media director to VP. She has been with the Toronto-based agency since 1998.


The National Post has recruited two new staff members to its Vancouver advertising office. Doug Robinson, previously of Vancouver Television and Rogers Media, is account manager, while Nicole Cohen, most recently with Pacific Periodicals, joins as national advertising co-ordinator.

Alliance Atlantis has appointed four of its existing executives to its senior broadcasting marketing team. Walter Levitt, VP of marketing, will broaden his portfolio to include new digital channels. Jim Johnson is promoted to director of marketing for Lifestyle Networks, while Steve Rayment takes on the role of director of marketing for Factual Networks. Muriel Solomon will be director of marketing for Dramatic Networks.

Veteran broadcaster Ian MacLean has been appointed VP of the Media Experts iTV Lab in Toronto. MacLean comes from broadcasting company CHUM, where he worked for 22 years. He will help develop new advertising models at Media Experts.

Jaimie Hubbard has joined TV Guide as the editor. Hubbard brings more than 20 years of publishing experience to the Toronto-based role, including his most recent stint as deputy editor of the National Post’s weekend arts and leisure supplement.

Public Relations:

Hill & Knowlton Canada (H&K) in Toronto has promoted three employees and hired five others in its health and pharmaceutical practice. Jordan Berman has been promoted to VP, while Leslie Greenberg rises from senior consultant to account director, and Isabel Struik has been promoted to assistant consultant. Meanwhile, Amanda Williams and Natalie Pavlenko are both rejoining H&K as senior consultants. Newly appointed are Michael Amos as senior consultant and Morgan Holmes as a consultant.