Direct tech

RAREMETHOD ROLLS OUT ALL-IN-ONE E-MAIL

RAREMETHOD ROLLS OUT ALL-IN-ONE E-MAIL

Calgary-based interactive shop RareMethod Creative Studio has launched an e-mail program aimed at business marketers. The proprietary e-mail app, called MethodMail, designs and deploys highly personalized e-mail campaigns, and includes real-time tracking and auditing capabilities which, according to the company, previously existed only in more expensive solutions. The marketer is only required to deliver the key messages and the target audience

distribution information; MethodMail is designed to cover everything else, from content strategy to campaign development, design, distribution, delivery and detailed customer reporting.

WATCH FOR MOTORISTS WATCHING TOONS AND HUMMING TUNES

Macromedia and Intel have joined forces to bring Flash to mobile devices, giving marketers another weapon in their arsenals. The duo plans to optimize the Macromedia Flash Player for the Intel XScale microarchitecture allowing users to experience high-quality MP3 audio when playing Flash content on devices built using Intel application processors.

LOOKING FOR FARMER BROWN? JUST CANMAP IT

With street map data continuously changing and marketers ever seeking to hone in on their targets, Toronto-based DMTI Spatial has released its flagship CanMap street file. CanMap V5.0 boasts street names for Canadian communities as small as 1,000 and 2,000 people (to improve routing accuracy in rural areas) as well as urban market coverage. For a limited time, the release includes bonuses such as DMTI Spatial’s Populated Placements database – a source of cities, towns and villages across Canada – the Census Sub-

division Boundaries, and the official Nunavut boundary.

SOFTWARE PINPOINTS CUSTOMER PROFITABILITY

Toronto-based Teradata, a division of NCR Corporation, recently introduced the Teradata Value Analyzer 2.0 software. The solution measures the profitability of each retail and commercial banking customer and answers critical marketing and customer service initiative questions. Unlike traditional measurement tools, says the company, the Value Analyzer behavioural-based approach evaluates actual client transactions for every account, establishing the measurement using revenue, expense, risk and capital provisions. Toronto-based Royal Bank will serve as a beta site for Value Analyzer 2.0, as it continues to implement and track CRM initiatives.