List newsline

CANADIAN BUSINESS EXECS

CANADIAN BUSINESS EXECS

Toronto-based Cornerstone List Management is now the exclusive manager for The Economist Canadian subscriber list. The Economist list has a Canadian universe of 32,300 active subscribers. For more info, contact Cornerstone at (416) 932-9555 ext. 122.

AVID BOOK READERS

Commencing in September, Book-of-the-Month Club will be allowing advertisers to include promotional materials within their book fulfillment packages. Book-of-the-Month Club mails approximately 125,000 books to its active club members every 3 weeks – 2,125,000 total shipments a year. Seventy per cent of the members are married and the average age is between 29 and 49. Average household income is in excess of $60,000. To hook up with the book group, contact Cornerstone at (416) 932-9555 ext. 115.

LEGAL EAGLES

Watts List Management announced that the Carswell Canada Legal Directory Masterfile has been updated, and now provides additional segments such as job function, law firm size and industry selects. The list contains 81,849 Paid book buyers/subscribers. Contact Watts at (416) 252-7741.

WOMEN

MSGi Direct is the list manager for the new Bauer Publishing Enhanced Database files. These files are comprised of the unduplicated subscribers to all Bauer’s women magazines. The list contains 513,110 active subs. Contact MSGi at (215) 968-5020.