The article ‘Nothing’s Sacred’ (Sept. 10, p. B16) mistakenly gave the impression that Judy Haber was with Performance Sponsorship Group when she helped arrange the naming deal between Toronto’s O’Keefe Centre and Hummingbird Communications. In fact, Haber was employed by Toronto’s Arts and Communications when the deal was brokered. Also, the client was the O’Keefe Centre, not Hummingbird as stated in the article.