Direct Tech

Mobile Internet capabilities heat up
Targeted, rich media, wireless ads and offerings may be that much closer to becoming a reality. Last month, Montreal-based Microcell Solutions, which operates under the Fido brand name, became the first Canadian wireless provider to offer data services based on General Packet Radio Service (GPRS) technology.

Mobile Internet capabilities heat up

Targeted, rich media, wireless ads and offerings may be that much closer to becoming a reality. Last month, Montreal-based Microcell Solutions, which operates under the Fido brand name, became the first Canadian wireless provider to offer data services based on General Packet Radio Service (GPRS) technology. Wireless business users can now send and receive data at speeds of up to 56 kbps in a fully mobile environment using their GPRS phone or connecting it to their laptops, personal computing devices and PDAs. The wireless provider will now focus on accelerating the development of data applications and services.

Drugstore rolls out interactive shopping terminals

Toronto-based Pharma Plus Drugmart plans to expand its fleet of new interactive InfoPlus terminals. Launched officially late this summer, the multimedia stations – equipped with touch-screen technology – offer consumers in Toronto, Ottawa, London and Kitchener five applications designed to save time and money. Strategically placed at various points of purchase, the InfoPlus kiosk features a product information database, an electronic version of Pharma Plus’ in-store weekly flyer, Internet access to allow consumers to check e-mail and surf the Web, an electronic bulletin board to provide information about consumer classified ads and community events, and finally, a series of contests offering consumers the chance to win a variety of prizes. After an initial three-month launch phase, Pharma Plus plans to expand the interactive network to its remaining Pharma Plus locations.

Duo partners to enable targeted TV ads

ADexact, of Waterloo, Ont., and San Francisco-based nCUBE have teamed up to allow cable and satellite operators to develop new revenue streams through targeted TV advertising. The two companies will integrate ADexact’s system, which enables cable TV operators to deliver targeted ads and content to the rapidly expanding market of digital subscribers, with nCUBE’s video server and ad insertion technology.